The plant based trend

Veganuary 2021 has been dubbed the campaign’s most successful year ever, with a record of more than 580,000 people signed up, compared to 400,000 in 2020. International celebrities such as Jane Goodall, Ricky Gervais and Paul McCartney gave the 31-day vegan challenge a boost, and the food and drink industry responded to the growing demand by launching hundreds of new plant-based products.

Steve Croot speaks to Speciality Food Magazine about our growing vegan food range. Read more here: